Webnotes by: Theresa Payton, Fortalice, LLC. Taken from a segment for Charlotte's Morning News via WBT News Talk Radio 1110AM and 99.3FM
Question: What
was your favorite cyber security or social media surprise of 2012?
Answer:
It's a 4-way tie:
1. That people actually bought Facebook
stock.
2. That despite all the warnings, 25% of
Facebook users don't use any security or privacy controls at all.
3. Job postings requiring social media
skills rose 87% in 2012
4. Twitter grew so large, that if it
were a country, it would be the 12th largest in the world!
Question: Do you have a prediction involving social media and your expertise of
cyber security that you might have for 2013?
Answer:
2013 technology will provide another
reason why digital devices don't belong in the bedroom or bathroom!
As we start to use more digital
devices throughout our home and for everyday tasks, cybercriminals will pop
into our lives in unexpected ways, such as through our "smart"
digital TVs, monitors, and kitchen appliances.
The recent Samsung TV issue that
allowed researchers to "spy" on people is just a warning for things
to come.
and...
I predict that Pinterest, whose
Facebook fan page "likes" recently registered at 97% women, is going
to market hard to attract male users.
and...
Social TV will be hip and almost
expected. This is where you will interact with TV and social media at the
same time. Shows will encourage interaction through hashtags, follows and
likes during shows or commercial breaks. Commercial ads will interact in
real time with viewers.
and...
"Out" - checking in on
location software will be on the way out and "in" - checking in and
giving a recommendation, sometimes for an incentive, via Pinterest, Instagram
or other social media venues
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