Friday, December 21, 2012

Social Media Questions for 2012, featuring Theresa Payton

Webnotes by: Theresa Payton, Fortalice, LLC. Taken from a segment for Charlotte's Morning News via  WBT News Talk Radio 1110AM and 99.3FM

Question: What was  your favorite cyber security or social media surprise of 2012?


It's a 4-way tie:
1. That people actually bought Facebook stock.
2. That despite all the warnings, 25% of Facebook users don't use any security or privacy controls at all.  
3. Job postings requiring social media skills rose 87% in 2012
4. Twitter grew so large, that if it were a country, it would be the 12th largest in the world!

 Question: Do you have a prediction involving social media and your expertise of cyber security  that you might have for 2013?


2013 technology will provide another reason why digital devices don't belong in the bedroom or bathroom!  
As we start to use more digital devices throughout our home and for everyday tasks, cybercriminals will pop into our lives in unexpected ways, such as through our "smart" digital TVs, monitors, and kitchen appliances.   
The recent Samsung TV issue that allowed researchers to "spy" on people is just a warning for things to come.   


I predict that Pinterest, whose Facebook fan page "likes" recently registered at 97% women, is going to market hard to attract male users.  


Social TV will be hip and almost expected.  This is where you will interact with TV and social media at the same time.  Shows will encourage interaction through hashtags, follows and likes during shows or commercial breaks.  Commercial ads will interact in real time with viewers.  

"Out" - checking in on location software will be on the way out and "in" - checking in and giving a recommendation, sometimes for an incentive, via Pinterest, Instagram or other social media venues

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